9:00 AM Registration & Check-in
10:00 AM Welcome & Introduction
10:10 AM

Bob Hotard

Lead UX Designer at AT&T

Come Together Right Now

Bob, also Master of Ceremonies for the day, will kick off the conference with an expertly led, interesting, collaborative dive into the deep end of UI/UX, where we will create definition around the ideas of UI/UX through community collaboration. Be ready!

10:35 AM Break
10:45 AM

Dr. Laura Faulkner

Head of User Experience at Rackspace

Beyond the Five-User Assumption

You have a prototype, a beautiful research plan. How can you know if you will have enough users or the right question? Enter this lively debate with a pioneer who explored it more deeply than nearly any other. Learn the science of how a few users can get you what you need. Discover how to know, and how to bargain, when you really do need more.

11:15 AM


Craig Hopkins

CIO for City of San Antonio

Building a “Smart” San Antonio, One Experience at a Time

We all may think smart cities are about technology and data, but it’s really about innovating the customer experience first. Learn the vision of SmartSA, what problems we have to solve here, and how the UX community can get involved in gathering ideas and telling stories that improve quality of life for our residents.

12:00 PM Lunch
1:15 PM


Cherri Pitts

UX Researcher at UT Health San Antonio

CSI-UX: Tracking the User

Get your hands busy and questions ready for this workshop. Cherri will take you through some real-world problems that you can help solve a problem by following the analytics and evidence.

Michael Verdi

UX Designer at Mozilla

Orchestrating a Successful Onboarding Strategy

In this session, Michael helps you step back and look holistically at what you’re doing on your site, product or app that causes user abandonment and retention. Learn to use research, design and marketing to hold onto more of your users.

Timothy Porter

Founder and CEO at Appddiction Studio

Competing in the Growth of Agile

Learn how Agile fundamentals, roles and certification relate to designers, UI/UX design using set-based design techniques versus point-based waterfall techniques. Porter will also discuss Agile/Scaled Agile Frameworks, roles and certifications employers are seeking.

1:45 PM Break
2:00 PM

Jon Gary Herrera

SVP for Public Engagement at VIA Metro Transit

Moving Forward

Get the inside story on how VIA uses tech and user experience to invest in their vision of a multimodal regional transport system that connects many communities to opportunity. Hear how VIA uses UX to enhance quality of life throughout the region.

2:20 PM



I Did a Thing

An MBA student from St. Mary’s University will report on the exciting Design Thinking program at the university’s graduate school. Share your 2-3 minute design story. It can be an achievement, a failure, lesson learned, or funny event.

2:40 PM Break
3:05 PM

Susan Price

CEO for Firecat Studios

Design Your Clients’ Experience — And Your Career

Use your UX skills to craft experiences that ensure clients get your maximum value while building a deeply satisfying, rewarding career. These hard-won, practical client management principles help wherever you practice.

3:25 PM

All Speakers

Q&A from audience

UX in the Real World

Panel session of today's speakers allows you to ask the practical questions inspired from today’s sessions. We will continue a UI/UX Meetup favorite: How to deal with a certain situation or problem. Ask for a friend. 😉

3:45 PM Wrap-up & Final Words
4:00 PM Wrap Party

Thanks To Our Amazing Sponsors

Thank you to those who have bought VIP tickets!

Myles Banner  ●  Enrique Bonilla  ●  Natalie Cantu  ●  Michael Clayton  ●  Laura Faulkner  ●  Veronica Gill  ●  Barbara Greene  ●  John Griffin  ●  Michael Holguin  ●  Kathrine Morgan  ●  Shannon Owens  ●  Susan Price  ●  David Ramirez  ●  Rebecca Reser  ●  Katie Tooley

It’s not too late! Join Mission UX now

Standout in the San Antonio UX community by adding your presence to this growing, excited group of local people who live to design life better. Keep your company at the forefront of this growth. We have programs planned for the summer, fall and beyond. Donate to the conference to support the development of a thriving local community of talent.



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